There’s an old marketing adage called “The Rule of Seven”. According to “The Rule of Seven”, a potential customer needs to see an advertisement at least seven times before they’ll make a decision to purchase. While this number can increase or decrease depending on who you ask, almost all marketers can agree that repetition matters. Take your website for example. Did you know that somewhere around 99 percent of your visitors do not convert into a desired action when they visit your webpage for the first time? While this may sound discouraging, it doesn’t mean having a website is pointless – far from it. It just means you need to add in the repetition factor. And this is where remarketing advertising and remarketing advertising management come in.
What Is Remarketing Advertising?
Most of us have witnessed remarketing advertising firsthand. For example, when you search for vacation deals, and then notice display ads for that all-inclusive vacation you’d been looking at on your favourite news site. Remarketing allows advertisers to target their online display ads to users who have already visited their website. Thereby, giving them the repetition factor.
Some Benefits of Remarketing Advertising
- Brand Recall. Why does repetition matter? Brand recall. Even though you may search for vacation deals, it doesn’t necessarily mean you’re planning an immediate trip. Maybe it’s just cold outside and you feel like dreaming? But the next time you are planning atrip, the name of that vacation website you kept seeing will be top of mind.
- Increased Conversion. Greater exposure will lead to higher conversion rates. According to Digital Information World, users who are retargeted to are 70% more likely to convert!
- Reduced Loss. As mentioned earlier, 9 out of 10 of visitors will not convert the first time they visit your website. By remarketing to those that leave, you get the chance to re-engage your audience. This will not only help prevent loss, but also increase the chance for conversion when they do revisit.
- Audience Targeting. This goes without saying, but a lot of people use the Internet. So getting tons of impressions on your online ads is easy. But all of the effort and money you spend on online advertising goes down the drain if these impressions don’t lead to any conversions. You could chance it and hope to get lucky, or you could get the most bang for your buck by showing ads only to those who are interested. With remarketing, you can even target specific actions, such as when visitors abandon a shopping cart.
Why You Should Consider Remarketing Advertising Management
Spending hard earned dollars on marketing is always a risk for businesses. However, it’s a risk that can yield an extremely high ROI. Just think about where brands like Coca Cola or Nike would be without advertising… The key is: if you’re going to do it, do it right. That’s why you should consider hiring an experienced remarketing advertising management team for your online campaign. Remarketing advertising management, when delivered by display advertising experts, will guarantee maximized results for your budget. To learn more about the power of repetition and remarketing, set up a free quote today.