Digital Marketing Blog
Michelle Maloney, Partner at Blueprinted Marketing

We’ve been harnessing the power of advertising and the search engines to generate targeted traffic acquisition, conversions and return on investment for our clients for quite some time. Below is a shortlist selection of delivered strategies and success stories achieved recently – please contact your local business developer for more information. Thank you!

Michelle Maloney / Partner, Blueprinted Marketing

Design | Development | Creative: Our Portfolio

Below is a shortlist selection of past/current client projects we’ve worked over the years. 

Lead Generation Marketing for Automotive industry
  • www.mercedes-benz-starmotors.ca
  • www.ottawahonda.com
  • www.kanatamazda.com
  • www.barhavenhonda.com
  • www.roidelauto.ca
Lead Generation Marketing for Law firms
  • www.bmlawyers.ca
  • www.ravenlaw.com
  • www.injuryottawa.ca
  • www.abblaw.ca
  • www.geramilaw.com
  • www.ottawalawyers.com
Lead Generation Marketing for Health Fitness industry
  • www.anytimefitness.com
  • www.fangshendo.com
  • www.sportsystemscanada.com
  • www.clientsite.com
  • www.clientsite.com
Lead Generation Marketing for Home services industry
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
Lead Generation Marketing for Beauty salons
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
Lead Generation Marketing for Real estate industry
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
Lead Generation Marketing for Food Industry
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
Lead Generation Marketing for Dental services industry
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com
  • www.clientsite.com

Case Studies: a Sample of What We’ve Accomplished

Read some of the successful stories from digital marketing strategies that we delivered to our clients.

Second Cup

180K+ Visibility Reached Online
65% Increase in Foot-Traffic
6000+ New Users Signup

www.secondcup.com

Free Coffee Rewards Program: Driving Foot-Traffic

Objectives:

With a new franchise store opening in a highly competitive, market-saturated location, and a three months campaign duration assignment, we were tasked with achieving three main objectives:

  • Increase the visibility of a new franchisee store location
  • Drive foot-traffic for the breakfast rush hour
  • Register new members for the coffee rewards program

Strategy Deployed:

  • We used programmatic display to identify, segment and target two sets of audiences – ‘New users’ and ‘Shared Users’. To do this, we placed retargeting pixels and Dynamic Product Tags throughout the coffee rewards landing page that we specifically designed for the campaign.
  • Initially, this involved targeting behavioral intent audiences – ‘New users’ – across highly relevant social sites and paid advertising traffic acquisition, driving them to discover the new location and to engage online by signing up for the coffee rewards program.
  • “Existing users” could then “share their rewards” about the promotion with specific messaging to their corresponding friends. This was achieved through an onsite share functionality with the “email a friend” interaction once initial sign up was accomplished. The “Shared Users” were then identified through a cookie dropped via the corresponding email and Dynamic Product Ads were served to them featuring the “free coffee rewards program”  that their respective friends had obtained.
Mercedes-Benz

65K+ Social Shared Content
30% Increase in customer acquisition
300+ New test-drive requests online

www.mercedes-benz-starmotors.ca

New Vehicle Showcase & Dealership Awareness

Objectives:

With the launch of the new GLA-Class Mercedez-Benz line-up, we were tasked with achieving the following objectives:

  • Increase local brand awareness for the dealership
  • Reach the “affordable luxury” demographics segment
  • Acquire new vehicle test-drive requests

Strategy Deployed:

  • We designed a dynamic landing page to showcase the pre-launch of the new GLA-Class vehicle, implementing a content-centric strategy based on price-sensitive consumer demographics online and offline behaviors, with CTA’s focused on acquiring new test-drive form requests.
  • Analytics activity was integrated into the overall strategy which allowed us to successfully identify the role each media channel played in increasing test-drive requests volume. We also identified the relevant PPC and SEO keywords each form request users typed in at the different stages of the funnel.
  • A social media content distribution and engagement management campaign was implemented in conjunction with the pre-launch of the new vehicle, increasing the popularity of the dealerships’ social channels by showcasing offline activities of the company staff, sales reps, customer appreciation events, and the company’s philanthropic engagements.
Marble Zip Tours

360K+ Social Shared Content
90% Increase in international visibility
3000+ New booking requests online
200K+ Video views on first quarter

www.marbleziptours.com

Adventure Tourism: International Visibility Breakthrough

Objectives:

With the grand-opening of  Marble Zip Tours, an adventure tourism company located in Corner Brook, Newfoundland, we engaged from visual concept to traffic acquisition and brand awareness, with the following objectives:

  • Conceptualize, design and develop a new website with an interactive seasonality-based feature
  • Produce an action-style video portraying the company’s “adrenaline-fueled experience” services and products
  • Reach potential tourists in new markets – the UK, North Eastern United States and Ontario
  • Increase the number of client repeat experiences
  • Attract more business during the off-season

Strategy Deployed:

  • We’ve designed a multi-season dynamic website by implementing a season-switch front-end functionality interactivity displaying different service options based on the summer and winter seasons. We also developed a customized booking mechanism, with CTA’s focused on new reservation requests
  • Deployed a multi-channel, CPC/CPM paid advertising campaign focused on international geo-targeted locations, inducing a high CTR of 1.5%+ and acquiring adventure tourism visitors from the UK, Ireland and the US
  • Analytics activity allowed us to successfully identify the role each paid and organic media channel played in increasing the international visibility and tour booking requests volume. We also identified the relevant PPC cost and related SEO keywords each form request users typed in at the different stages of the booking funnel
  • Directed and produced an action-style video incorporating all stages of the “adrenaline environment” and adventure services offered, highlighting safety procedures, various customer’s demographics and captured emotions. A variety of camera equipment was used, including hand-held devices, head-mounted GoPro’s, aerial drones and steady-cam
  • We produced monthly engaging “cornerstone”, F.A.Q and infographic content for social media distribution, increasing the popularity of the Marble Zip’s social channels and driving brand awareness