The online world is a fast-paced, unforgiving and ever-evolving environment that most people visit multiple times per day. It only makes sense that you need to be a part of this if you wish to have a successful business. Not only do you have to put your brand out there and stay true to it, you have to do so in a way that peaks everyone’s interest. Being user-friendly, visually appealing and informative are all factors that play a significant role in how successful your online presence will be. You’ll need to take the time and invest a solid amount of resources before this is possible. So planning ahead for what people want in 2020 is the best place to start!
First things first, who will, be designing your website? Are you going to take on this challenge? Or are you working with web design specialist who will build you a sexy, SEO-optimized web presence? Either way, you need to remember that some of the best websites are those that are regularly updated with fresh monthly content, new updates and offers.
If you want to reach people, you need to know how they’re browsing the internet. A mobile site is a must in 2020; however, it shouldn’t be your only focus. In a survey conveyed by Sitejet 29% of people said they use their phone as their main way of browsing the internet, but 71% of people still browse via laptop/desktop. The best way to ensure that you’re making it easy for everyone is to have a website that is responsive and shows well on all types of devices.
Stay on the Page
Think about your own experiences when checking out websites. What makes you like a site? What makes you close it after a few minutes (or even seconds)? While getting people to your website is already difficult, getting people to stay there is even more of a feat
One of the main reasons why someone leaves a website before it even loads is because it took too long to load. In fact, 47% of people leave a website if it doesn’t load fast enough (less than 4 seconds). Take it from Google, speed matters. You do have the option to see how well your website does with Google’s PageSpeed Insights tool. It will analyze the performance of your website and suggest ways to improve it.
A responsive website isn’t the only thing people will be looking for, they also want it to be well laid out and visually appealing. Create a layout that is easy to navigate so for the few minutes someone is on your website it’s a positive experience.
Digital Marketing Challenges
You have a visually appealing, responsive website… does that mean you’re done? Of course not! This is where digital marketing comes onto the scene.You need to create engaging content, stay on top of the advertising game, and figure out ways to generate new business.
Filling your website with content that reflects your brand will speak to those who share the same interests. This is one way to win at the digital marketing game and many businesses are coming to realize it. However, creating engaging content isn’t an easy feat. You need to figure out how to connect with your target audience everyday. It’s a huge part of digital marketing that only few are great at.
The internet never sleeps so neither can your business. To make 2020 your best year yet it’s important to understand what people will be expecting. If this sounds daunting, don’t worry, you’re not alone. There are digital marketing teams that can help you manage this workload and develop strategies so that you stay ahead of the game.