Author Archives: Blueprinted Marketing

Why is a Content Marketing Strategy Important?

content marketing strategies

If a business wants to succeed they have to adapt and change their marketing in order to reach consumers on new platforms that have been created. It’s something the industry has consistently experienced; however, it’s challenging to learn how to advertise in new ways. Content marketing is a way to reach your target audience without […]

Using IG Stories in Social Media Marketing

Social Media Marketing - Blueprinted Marketing

What originally started out as something many Instagram users weren’t exactly a fan of has turned into one of the most used features in the app. This new feature has also opened a whole new door to social media marketing on Instagram. These stories allow brands to stay top-of-mind while connecting to current and potential […]

Digital Marketing and Web Design in 2020

Digital Marketing Company Ottawa

The online world is a fast-paced, unforgiving and ever-evolving environment that most people visit multiple times per day. It only makes sense that you need to be a part of this if you wish to have a successful business. Not only do you have to put your brand out there and stay true to it, […]

Importance of Analytics for a Digital Marketing Campaign

Digital Marketing Ottawa

Without analytics, you’re simply assuming that your digital marketing campaigns have been doing okay. That’s not something you should be comfortable assuming. In order to truly understand what’s working for your business and what isn’t, you need to review the facts. What online platforms do your customers prefer using? Which products are more popular? All […]

5 Reasons Keyword Research is the Most Important Part of SEO

blueprinted marketing keyword research

SEO, as we know it, is one of the most optimal ways to help boost the visibility of the page you are looking to promote and increase its overall traffic. Having the algorithms of the world’s largest search engines work on your side can play a pivotal role in the likelihood of being found and […]