SEO, as we know it, is one of the most optimal ways to help boost the visibility of the page you are looking to promote and increase its overall traffic. Having the algorithms of the world’s largest search engines work on your side can play a pivotal role in the likelihood of being found and being perceived as trustworthy. However, at the base of SEO stems the most important part of SEO writing: keyword research.
Keyword research is the first and most important step performed with SEO writing and for good reason; it lays the groundwork for the overall structure of what you’re writing about and gives a wide range of benefits to your writing. Here are 5 of the main benefits of many that comes with good quality keyword research.
It’s a well-known fact that the output rankings that Google gives to its visitors has a major impact on the probability of the page you are looking to promote being found. These days, no one is visiting the fourth page of Google to look for a pair of red shoes they’d like to buy. That’s why the placement of your website is key to catch the eye of potential visitors.
With the use of high-quality keyword research, you may be able to find worthy keywords to help structure your content, indicating to Google what exactly your site is about and why it should be visited. Gaining these rankings on the organic section of the Google landscape is key for anyone wishing to promote their content, as the visit ratio on organic sites versus paid ads is roughly a 70:30 split.
2. Tangible Numbers & Feedback
Keyword research also provides great indicators and feedback on which keywords will attract the most traffic using SEO tools. SEMrush is an example of one of these tools that are a must for any digital marketer’s handy toolkit. This tool can provide insight on the search volume of the specified keywords you wish to use. Say you use a keyword but SEMrush tells you that its search volume is relatively low, it most likely isn’t worth it to use that keyword as the backbone of your content. Google’s algorithm won’t favour those who build their website around keywords with 10 monthly searches. Other key analytics that SEMrush gives feedback on also includes keyword difficulty. This helps decipher the likelihood of the keyword, causing the website to appear among the top searches and be ranked high amongst its competitors.
3. Finding Target Audience
While conducting your keyword research, you may also come across other websites that use the same keywords and view the potential audiences they engage with. How websites write their content may provide valuable insight on the demographics they aim to appeal to and why. This can help give you a much better understanding of the types of web searchers you are attracting to your page and how to effectively tailor your page for them. If pages with your selected keywords are seemingly targeted towards young teens, it may not be the best idea to write your content as though you are talking to an executive.
4. Helps with Content Writing
As previously mentioned, keywords should be the backbone of your content with the typical desired keyword density to be roughly 1-2% of your writing to help be promoted. This helps writers maintain a steady flow when writing about the desired topic with the added incentive of constantly referring back to their keyword. Drifting off topic on issues that readers are not interested in will drive down visits to your site. Picking the right keywords with proper keyword research can go a long way in how you write and structure your website. These techniques will make your website easier to read, both for the readers and Google’s algorithm.
5. Keep Tabs on the Competition
Keyword research may also be used to help scout out what your competition is doing in terms of digital marketing. Tools such as SEMrush can help provide amazing feedback on other relevant articles your website will compete against. However, simply searching some of your potential keywords on your own can also be extremely useful in seeing how your competition is producing their content. Gaining this type of competitive intelligence can go a long way when you want to properly stack up against your main competition.
There really is not much debate on the matter, it goes without saying that the keyword research aspect of SEO can really make or break one’s digital marketing efforts. Concise and proper work must be put into this portion of SEO writing in order to be a successful content creator. If you’re ready to get going with an SEO campaign, then reach out, we can help!